Date Jun 27 · 8:00 AM - 9:00 AM PDT

Explore insights from industry leaders on how to manage your brand's digital presence.

SPEAKERS
Avatar of Trent Ruffolo TR
Trent Ruffolo
Senior Product Marketing Manager
Yext
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Avatar of Kyla Jordan KJ
Kyla Jordan
Marketing Director
Yext
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Avatar of Megan Menesale MM
Megan Menesale
Senior Director, Product Marketing
Yext
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Avatar of Dave Albert DA
Dave Albert
EVP, Product
Cro Metrics
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Avatar of Drew Seman DS
Drew Seman
EVP, Growth Strategy
Cro Metrics
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Avatar of Stephanie Youmans SY
Stephanie Youmans
Sr. Director of Program Management & Technology
Blink Fitness
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Avatar of Eva Mainz EM
Eva Mainz
Global Partner Marketing Manager
Yext
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Avatar of Mandi Ciocca MC
Mandi Ciocca
VP, Performance Content
Publicis
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AGENDA
3:00 PM - 3:31 PM UTC
Power of a Digital Presence

Customers seek answers everywhere, and more information is available than ever to influence their decisions. How should a marketer prioritize the channels, tools, and AI features available to boost brand...

  • Kyla Jordan
  • Mandi Ciocca
3:33 PM - 3:53 PM UTC
Maximizing Local SEO and CRO: A Case Study with Blink Fitness

With generative AI’s revolutionary impact on discoverability, the search landscape is changing forever. Multi-location brands can meet the moment by developing complementary SEO and Conversion Rate Optimization...

  • Dave Albert
  • Drew Seman
  • Stephanie Youmans
  • Eva Mainz
3:33 PM - 3:58 PM UTC
Building Customer Trust: How Social and Reviews Are Key to Your Brand’s Success

Trust is more than your brand’s reputation. It’s a business lever brands must use to increase CSAT, traffic, conversions, revenue, and CLV. It can also be challenging to build trust — and operationalize...

  • Megan Menesale
3:33 PM - 3:53 PM UTC
Stay Discoverable: How to Flex Your Listings Strategy for Increased Visibility, Differentiation, and Traffic

It’s impossible to underestimate (or even fully understand) the impact of generative AI and AI-led search. But, already, there are specific, scalable strategies for staying discoverable. They also work...

  • Trent Ruffolo
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